Built by someone who needed it.

A few years ago, I was trying to quit vaping. Every app I tried wanted my email, tracked my usage, and felt like it was designed to keep me opening the app rather than actually helping me quit.

I'm a software developer. I know how these things work. I know that "free" usually means "we're selling your data." I know that engagement metrics often conflict with user wellbeing. And I know that the most personal data — your struggles, your setbacks, your private goals — deserves better protection than most apps provide.

So I started building Unlooped. The goal was simple: make a habit tracker that I would actually trust with my private habits. No accounts. No servers storing my data. No analytics tracking my every tap. Just a well-crafted app that helps me be better, privately.

When Apple introduced Apple Intelligence, I saw an opportunity: real private coaching that runs entirely on your device. No cloud processing, no data leaving your phone. Your private coach knows your patterns because it lives on your iPhone — not because your data lives on someone else's server.

That's Unlooped. An app built by someone who needed it, for everyone who deserves privacy while working on themselves.