The app that's there during the urge.
A craving is often decided in the few minutes it peaks. Open Craving SOS the instant an urge hits and pick the tool that fits the moment.
Craving SOS is free, and it works on your iPhone and your Apple Watch.
Your toolkit for the hard moments
Box breathing
A guided 4-4-4-4 breathing animation to slow things down and ride the wave.
Urge surfing
A two-minute timer that walks you through the craving as it rises, peaks, and fades. “You rode it out.”
Remember your why
Your personal reasons for quitting, surfaced right when they matter most.
Coping strategies for your triggers
Built from your own slip patterns: a HALT check, 5-4-3-2-1 grounding, and more.
Reach your person in one tap
Call or text a support contact with a pre-written message. You don't have to ride this out alone.
Two ways out
“The urge passed” logs a win, with confetti. “I still need help” opens a gentle setback flow.
Built for the five minutes that decide everything
Cravings tend to arrive in waves. They build, they peak, and they pass, often within a few minutes, even when they feel like they will last forever. The hard part is getting through the peak without acting on it. Craving SOS is designed for exactly that window: one tap from your home screen, your lock screen widget, or your Apple Watch, and you are in a tool that gives the urge somewhere to go.
Box breathing and urge surfing both work by changing what you do with your attention for a couple of minutes. Research on urge surfing suggests that noticing a craving and letting it rise and fall, rather than fighting it, can make it easier to get through. Everyone is different, and this is general wellness guidance rather than treatment, but having a plan ready for the peak is often the difference between a slip and a story you tell later.
“This urge will pass.”
“You rode it out 🌊”
“You don't have to ride this out alone.”
Frequently asked questions
Free to start.
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General wellness guidance, not medical advice. Everyone's body is different. If you are in crisis, please contact a qualified professional or your local emergency services.