Simple pricing, no surprises.
Free for building habits and quitting bad ones — including quit mode. Premium unlocks a private AI coach, smart insights, and Face ID protection.
Free
Everything you need to start
$0 forever
- Unlimited habits — build and quit
- Streaks and milestones
- Reminders
- Basic insights
- All widgets and Apple Watch app
- Private AI coach
- Smart insights
- Personalized rewards
- Private habits (Face ID)
- Weekly goals
Most popular
Premium
Private AI coach, smart insights, and more
$1.99/month
or
$9.99/yearSave 58%
Just $0.83/month, billed annually
- Everything in Free
- Private AI coach (on-device)
- Smart insights
- Personalized rewards
- Private habits (Face ID)
- Weekly goals
The private AI coach requires an iPhone with Apple Intelligence (iPhone 15 Pro or newer running iOS 26). On older devices, the coach responds with helpful templates. Every other Premium feature works on any iPhone running iOS 18.6 or later.
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Start building better habits today.
Free forever. Upgrade to Premium anytime — cancel anytime.
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